About 12 percent of families owning computers in the U.S. now have a Mac, reports The NPD Group in its second annual household penetration studies. That REPRESENTED three percentage points over 2008, the market-research firm’s findings.
According to the report, 72 percent of Mac users have laptops, 85 percent of respondents Mac users also have a Windows PC.
Those households that own a Mac are also those with greater consumption electrónicade consumption. The survey found that 63 percent of households own an Apple iPod, compared with 36 percent of computer owners in general.
The report also reveals that Mac users have ingressos higher than PC owners, which explains that owners of Apple-branded devices have the most advanced technology
The results from a survey of more than 2300 of the NPD online panelists.


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